Why you should buy genuine ink

We believe that printing is a partnership. It takes both a printer and its ink to produce a quality print. That’s why it's essential to understand your inks to avoid potential printing pitfalls.

WHY BUY GENUINE INK
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What you need to know

Who wants to spend time thinking about their printer? It should just work. We’ve developed our inks and printers to work in harmony, so that they’ll do just that and give you consistent and reliable results without any fuss. That’s because we invest in extensive research, high-tech manufacturing facilities and put our products through rigorous tests.

But naturally, we can’t say the same for inks that we’ve not created. There’s no assurance from Epson that so-called compatible inks or remanufactured cartridges will deliver.

Are you willing to put yourself at risk of unreliable yields and poor prints? Or worse, the cartridges failing to work or the printer breaking? Secure yourself against potential printing pitfalls by using genuine Epson ink.

Genuine inkCompatible inkRemanufactured ink
Researched and developed by Epson
Manufactured in Epson’s high-tech clean room facilities
Tested and approved by Epson
Protected by Epson printer warranty

What are the risks with non-genuine inks?

We want you to always have a trouble-free printing experience. That’s why we're highlighting the potential issues you could encounter with non-genuine inks.

Printer malfunctions

Imagine needing to print a flight ticket and it fails to work - because the nozzles have clogged or the printer is unable to recognise the cartridge. Or worse, the cartridge has arrived broken before you’ve even had a chance to get started. Non-genuine inks aren’t designed and tested by Epson, which means that your printer could be vulnerable to malfunctions that are not covered by your printer warranty.

The solution

There’s a really simple way to ensure you can print easily and get consistent results - by using Epson’s genuine inks which are tested and approved. Let us explain what makes our high-performance and reliable inks so special.

Epson works best with Epson

Printing should be hassle-free and reliable; that's why our inks and cartridges undergo extensive research and development so that they work effortlessly together. We also control and monitor every step of the production process with manufacturing in high-tech facilities and rigorous testing. This means that you can relax; our inks are designed to work seamlessly with your printer and produce high-quality and reliable results, whether you're printing text or graphics. That’s why nine out of ten genuine ink users are very satisfied with the quality of their prints¹.

How to buy genuine ink

Have you ever walked round and round a shop trying to find your printer’s ink, only to realise that you’ve forgotten your printer model name? Or do you prefer to shop online? If so, how do you manage deliveries? Do you get fed-up waiting at home for their arrival? Whether you shop online or prefer to pick up your ink in-store, we’ve made buying the correct ink for your printer fuss-free.

Epson's logo

Our logo is clearly displayed on the pack to help you find our inks in-store. You can feel safe in the knowledge that you’re buying our reliable, easy-to-use, genuine inks when you see our brand.

Pack code and capacity indicator

To suit the frequency of your printing, choose a cartridge size that fits with your needs. Just look for the capacity indicator shown here.

Page yield and compatibility

To plan and budget for your printing needs, check out how many pages the cartridge can print in colour and black on the front of the pack. It also details the printers that the cartridges are compatible with.

Ink family image

Forget needing to remember your printer model; each ink belongs to a family so you only have to look for the family image such as a strawberry, elephant or stag. It makes it quick and easy to find your ink, as you can look for the pack image, rather than a printer model. Check your user guide to find out which ink family you need for your Epson printer.

Pack contents

You can see which colour inks are in the pack and how much you're getting of each. We detail the exact millilitres of the ink so that you have everything you need to make an informed purchase.

Find the right ink in-store

Your trip to the shop can now be swift and straightforward. Thanks to Epson’s clear and informative packaging, you’ll be able to quickly identify the right ink for your printer. We've also made it simple to pick the right size cartridge for your needs, and check the page yield before you buy. Hover over the pack to find out more.

Genuine Epson EasyMail packaging

Online ink purchases can be conveniently delivered to you at home thanks to EasyMail packaging. What’s great is that we’ve specifically designed the packaging so that it’s compact enough to fit through most letterboxes, for when your post doesn't require a signature. That should prevent unnecessary trips to collect deliveries.

  • Secure, easily recycled packaging

  • Ready for postage and fits through standard European letter boxes

  • Delivered in original Epson packaging with clear genuine product identification

  • Ink family image and pack contents displayed on the packaging label